Nike Code of Ethics
The Nike company is dedicated to make innovative, groundbreaking sport products. We are committed to creative an inclusive environment for our employees and customers. If you have a body, you are an athlete. Social media is a place for our customers to quickly learn about new products, sales, and communicate with us in a quick and easy way.
Here are our company ethic guidelines:
- Do not share personal information of the customer on any social media site, or to anyone. A customers’ private information is there own. Also, do not share any personal information from any employee online or any social media platform. In addition, any Nike information, unless already public, is to be assumed confidential. No employee should exploit company products or details made unknown to the public.
2. Nike is a brand for athletes. If you have a body, you are an athlete. Do no discriminate on social media in terms of race, gender, body type, sexuality, or anything else qualifying someone as “different”. Every customer is to be treated equally. All social media posts should be respectful. Any posts or comments harmful to anyone will be deleted immediately and issue an apology. The employee responsible will be terminated.
3. Transparency is important. Never post anything untruthful on any social media platform. Remaining truthful will strengthen the trust the customers have on with our company. If information posted is false by mistake, an immediate correction will be posted and an apology will be issued.
4. Always show compassion towards customers with any issues they may have. If a customer is negative towards Nike, politely apologize and offer a solution. If a customer is unnecessary hostile, do not engage. Simply say “if you should have any additional questions, feel free to contact us. Have a nice day!”. After initiating a comment, ask to private message in order to provide privacy for the customer and any sensitive information that is to be shared.
5. Never resell any company item online or on any social media platform. No employee is to post an item to sell a product or start a small business with Nike products in order to obtain company integrity. For example, if a Nike employee purchased a pair of Air Jordans using their employee discount, the employee should never sell the Jordans on social media or anywhere online.
6. In a company crisis, always address the issue with an apology first. If the crisis escalates, or is at a larger scale, consult the Nike social media executive team for a response. The apology should take full responsibility of the problem and promise to learn from said mistake.
7. If there should be a world crisis, or death of an important public figure, halt email promotions immediately to show respect. Post respect to the crisis or public figure death, and remain dark on all social media platforms for the remainder of the day.
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